0:00 Super excited today to talk about Forge OS. This is something that I learned about earlier this year. Got to know Rosie pretty well and was really excited about it because the more we started talking, the more I found out a lot of TA members were already using this platform and the more I was like, wow, this is amazing. This is something that can really help everyone's business. And so I had to keep having conversations with Rosie. So I'll do less talking. And I'm going to kick it over. And Rosie and Gabby, will you will you both introduce yourselves, tell your background a little bit, and then I'll let you kick into telling us all about the platform. 0:37 Sure, Gab. I'll let you go first. Sounds good. My name is Gabby Dubopoy. I am the product manager here at Forge OS total time with our parent company and now Forge. I've been I just celebrated my seven-year anniversary. I run pretty much all of the day-to-day of our software development and sit down with partners taking feedback, do implementation. So yeah, all of the software needs kind of run through me. 1:07 Thanks, Gab. Hi, I'm Rosie Potterbaum. I'm Vice President, Business Development, and I'm very excited to have you on this demo today. I'll give you a little background about why I'm so excited. I have been in the channel for 23 years and I've always been on the partner side and understanding some of the challenges that partners have in their business because partners are really, really good salespeople. They're amazing in creating business relationships, but often times as you're building your business, some of the the foundations of gathering all this data, managing it, it's just overwhelming. 1:49 9 years ago, I had a technology advisor like you who I was his channel manager and I would go and I'd want to do a QBR and he would say, I want to show you the software. He had a very, very large healthcare client that he still has today. The client came to him and said I really need to understand my inventory, my contract management. I want to know that I'm acquiring 12 locations in Pittsburgh or in Rochester, and I want to see what is available. I want all of this data in a single source. So yes, I can go to each TSD and I can go into every customer portal with the carriers. But really I really wanted that single pane of glass. 2:34 So what that partner developed was what you're going to see. It is a home grown software that was developed for a customer. And the really cool thing for our partner community is that it's not only customer facing, but it's partner facing. And for a lot of our partners, you have implemented many CRMS and you have customized a lot of these CRMS. But you don't have what we would call that customer facing enterprise look that has your brand that you can put your clients in there and saying, hey, look, I have all this data and I want to share it with you. I want to do a QBR based on this data versus swivel chairing between 3 or 4 different platforms. That is probably the biggest advantage we bring to our partners. We say it all the time. We give you a single source of truth. 3:27 We're able to identify gaps in trends, whether you're with one TSD, three TSD or 7 carriers. The challenge that we have in the industry is there's no normalization or standardization of data. And what does that mean? That means that what one company, one carrier can call one product is different from another carrier. So when you get your Commission report, it's like, I thought I sold this, but it's tagged as this. And even someone who has tenure, someone who's been in the channel for a long, long time, it's difficult. So what we've tried to do is bring our partners a platform that makes it not only easier to see all their data, give them that single source of truth, but help them manage that data. 4:26 So I'm gonna have Gabby start off, kick it off. We're going to take questions at the end that Ashley will, depending on what module we're on. But we want to thank you for being on the call today and we appreciate your interest and consideration for the platform. 4:46 Awesome. Thank you, Rosie. Can everyone see my screen? OK, Yep, looks great. Awesome. I am going to run through this. As Rosie said, there will definitely be time to answer some questions at the end. So if you think of anything just put it in the chat and we will get to it. 5:05 First and foremost, I always like to call out the fact that we do have the ability to do Co branding within our platform. So as Rosie was saying that enterprise look and feel, especially if you decide to utilize the platform to put your end clients in here. This is a fake logo we came up with. We can put your logo up there and then we also have the ability to change the color of the background to make sure that it matches with your logo. And then at the end, I will also switch over and show what the customer access looks like, but the client would see their logo over here in the top left as well. 5:40 This is our revealed dashboard, which has really become the main landing page for users when they first log in. And it's a fully customizable component dashboard. So each one of these tiles can be dragged around and resized. And we're showing you KPIs, things like carrier breakdown by active contract, MRC, we have a contract renewal component to let you know what's coming up for renewal or recently expired. We also have this inventory spend breakdown component to give you an idea of how services are diversified across your accounts. So for example, I can see 55% of the businesses in hosted voice, the corresponding dollar amount, the individual voice types that are making up that category. 6:24 This is my demo site. So everything is living with one customer, but ideally you would see the split amongst your customers and could even view the split amongst the carriers as well. Almost all of these components have been built based off of partner feedback. We are constantly building and enhancing things based off of the feedback that we get from our advisors and we have releases 2 times a month to address bug fixes, new enhancements, things like that. 6:51 I can see when Gabby, that breakdown is really cool where you have like the inventory spend breakdown, like for someone who's potentially looking at selling their book, you know, and they're talking to someone who's acquiring, it's like right there, they have it. OK. I do 50-55% of my whole book is hosted voice. Like if that's something that you're looking for that you have the data right there. So I think that's really cool. 7:18 Yeah. Rosie has, what is that percentage? Rosie, the tidbit that you have about, you know, if they decide to sell their agency that they can get, I'm sorry, the percentage. We work with a lot of partners that are really determining whether should I stay in the industry, should I sell my base or should I continue? And one of the things that we've learned by working with these partners is they'll make 4 to 6% more if a partner has all their data organized in a fashion that breaks it down by product. 7:51 The cool thing about this is if all of your revenue is in hosted or all of your revenue is in Internet, we all know that Internet, it's a rate compression issue. It helps us and you identify that. I notice that you're not selling any cybersecurity. I notice that you're not selling any Microsoft licenses. This inventory spend breakdown will list any product that is on your Commission report. So if you're getting paid commissions on it, it will appear on this inventory breakdown. 8:35 Thanks, Rosie. And then the last thing to call out here is that as an advisor, these KPIs are showing you information for all of your customers. So you do have the ability to filter by a specific client during a specific time range. And then my favorite feature is that you can create as many different saved versions of this dashboard as you'd like. So build one all around contract information, build one around your top five biggest clients, and everyone can set their own default view for when they log in and have all of their own templates. 9:10 So like I said, constantly adding new components to this dashboard based off of feedback that we're getting, and same goes for the rest of the platform as well. The other feature that I think is important, the companies that I worked in the past, getting the data from our CRMS was incredibly painful. You can actually put your customer up here, pull down the drop down and have your customer and you can simulate a QBR. So rather than getting all this data and creating this really nice PowerPoint, you can actually go through this with your customer and saying, hey, I noticed that we have a lot of revenue on Comcast Nexteva. I noticed that most of our spend is on hosted voice. 9:50 So again, it's just a nice feature to have for your clients and that you can save this every month. So if you're doing QBRs, you can put, I did this in November and you can save it. You can create as many templates as you want. Whether so if Gabby and I both work for the same company, which I guess we do Gab, sorry about that. But if Gabby and I work for the same agency, Gabby can have different permission rights than I do. So if I don't want Gabby to see the commissions, we can just give her access for the certain modules that you want that person to have. 10:32 Thanks, Rosie. And yes, the entire platform is permission based and that's not just for you and your agency and your employees. That goes for end client access as well. 10:44 From here I am going to jump to our reporting dashboard just to give you a quick idea of all of the data that you have at your fingertips. These are just some of our canned reports. We do also have the ability to do customized reports as needed as well. So here you can see all of the contract reports. Once again focusing on renewals, so your month to month ones, things that are coming past due. We have some standard inventory reports. So if you just want disconnected orders or IP address report, we have all of that information in here as well. And once again, as an advisor, you can pull these reports on all of your clients or for a specific client. 11:30 And sorry, just like I just wanted to make the comment, this is the kind of information that I think we wish our TSDs had. But even if the TSD had all this, that's great if you use one TSD, but most people use two to three TSDs. So you're saying your platform pulls from all the TSDs. Is that right? I guess it's your whole book. That is correct. And you'll really see that when we jump into commissions. 11:57 I figured we would end with commissions since that tends to be where the most questions are and where the biggest deep dives are. But yes, this is to Rosie's point, the single pane of glass. So no matter how many TSD supplier relationships you have, everything is uploaded into this platform to pull reports on and to view commissions and all of that good stuff. 12:21 From here, I'm going to go to a customer page because I believe for advisors that a customer page is really the main linking point for all of the data that we're tracking in the platform. Obviously, customer pages are not viewable to customers, but we really tried to build out this page. So if you're on the phone with the client and they have questions or you're going through account information with them, you can get everything right here without digging too deep into the platform. So all of our pages are set up pretty standard as well where we have a feed where everything is tracked in chronological order and then we always try to show some basic information on the right side of the page. 13:05 Also, one of the really cool benefits about the platform is none of the data in here ever times out. That goes for orders, notes. If a customer is no longer active, you will still have all of that historical information to go back to. So from the customer page you have your overview. And then I always like to say that the OS is CRM light. So our CRM capabilities are really opportunity reflection. And then in one of our plans, we also offer a pre sales option, which I will just lightly touch on and Rosie can get to later. 13:42 But really the quoting module is really just through the Forge OS pre sales team. We are not looking to displace any of your TSD or supplier relationships. The quoting team quotes based off of whatever preferences you provide them. So if you want everything quoted through your preferred supplier, we will do that. It's really just an extension of your back office. And then obviously everything gets tracked in the platform as well. 14:10 Was there a question that I needed to answer or No, Sorry. I think maybe Adam popped that up himself. But I guess we can ask it, right? Adam, you were asking about direct supplier agreements, which I think you answered, right. You said that direct supplier agreements would be treated in there just like the TSDs, right? Correct, Adam likes to throw us a curveball every now and then. 14:41 So you know, and Adam, thank you for being a forge customer and partner. It really put a recommendation in there right there too. And he says that you guys transformed their process and he's happy to talk to anybody about it, which is so awesome. Thanks, Adam, we appreciate it. You must like it. So the answer is yes, direct supplier agreements totally counts. 15:12 Yeah. And then kind of moving on to that, we obviously track all of the contract information in the platform as well. So here you can see all of the contracts for your client. We're showing you things like months remaining. We always try to put some quick preview information in the tables down here so that you can do less clicks. 15:32 On the topic of contracts, I do just want to say that in about two weeks we will be releasing a contract renewal dashboard that we have coming out. So really, we have those canned reports on the reporting dashboard and now we are building out visuals to go with those reports. So being able to visualize and interact with your month to month renewals and things like that. So that is really exciting. And then the next follow up to that, we'll be building out proactive renewal notifications. So hey, I want to be notified 6 months out that this is going to be coming up for renewal. So contract renewals have been a big focus of ours and we're trying to do a little bit for everyone since renewals seem to be different, while the prioritization of renewals seem to be different from advisor to advisor. 16:22 And Gabby and Rosie, are people, are advisors using your platform as their CRM, like are people replacing their CRM? I would say we have a little bit of everything in that as well. We do have some partners who have really taken the time to build out their HubSpot or Salesforce and don't necessarily want to leave it completely. But they are still using the platform and pushing a lot of stuff from their Salesforce or sending us reports for us to ingest it into the platform and then really utilizing the OS for the customer access and the Commission's aggregation. 17:01 And then we have some partners who don't have any CRM today and are completely using the OS for the full funnel management of their agency. One of the other key points that we want to bring up is most SaaS platforms require partners to go in and put in all this manual data. What we do is we extract as much data from you as possible. 17:28 It starts off with your Commission reports where we build the customer and then the locations. And then often times almost 99% of the time we set up a shared drive where if you have Excel spreadsheet, Google Docs, Zoho, HubSpot, Salesforce, we have you put that in a shared drive. And what we do is 80% of this data is through automation. The other 20% is really through a human element because of the lack of standardization in our industry. Oftentimes we're scrubbing that data and most of us have been in the channel for a while and in the industry. So often times we'll come back and we'll say, hey, Adam, can you help us on this? This is the data that we're missing. 18:20 So one of the things that the platform is meant to stay dynamic and what that means is if someone is sending in 10 orders today, she just copies us on those orders so that we can then take that data, contract parsing it and basically saying, OK, she sold an SD-WAN location at 7 locations. 18:44 The key to this is keeping the data active and that is whether you included us on an e-mail or download 50 accounts that you sold in October so that this data stays nimble, it stays dynamic and it also helps when we do the Commission remediation, analysis and auditing. 19:12 Love it. Awesome. Thanks, Rosie. The last piece that I'm going to touch on at the customer level is really the inventory, the locations and orders. Once again, like I said, we try to add as much quick preview information on the page as possible so you don't have to click into everything. So here we're showing you a list of all the locations for the client and if you quickly expand, we show all of the active and in flight orders for that site, as well as once again, some quick account information. So spend terms, things like that. 19:48 Like I said, we really wanted this to be easy for you to pick up the phone, talk to a client, if it's renewal time or whatever else, be able to have all of that information right at your fingertips. 19:59 And then I will just quickly show off what an individual order looks like, because we really do track a lot of information. These are just an example of all of the customized fields that we can track at the order level. So IP addresses, literally anything and everything can be in here. And we're always getting feedback to add new fields as well. 20:24 So tracking a lot of information in here, do you get from like the TSDs or are you copied on the supplier emails when the supplier activates the account or like where does the information come from? Does it have to come from the advisor sending it back to you or like what's that process like? Just curious there. 20:46 There's two plans. There's pro and premium. On the pro plan, a lot of it is self-service. So let's say you want to put in the IP address, you want to put in data that we wouldn't get. So the partner has the ability to do that. If they're on the premium plan, we put in that data and that data, if you're looking at orders from three years ago, sometimes that data is not available. 21:13 So often times we'll go to, and I'll just use Windstream, they have a partner portal where we can pull down that data. That data is available. That's why there's no standardization or consistency from one TSD to one carrier. And it can be very time consuming. On the premium we try to put as much of that data in that we have or you have. And that's why it really is a collaboration. 21:40 When a partner signs on, we do what we call an onboarding process. What that onboarding process is, is it's not like, hey, here's your license, go at it. Let's start ingesting your data, let's meet the pre sale team, let's meet the commissioning team, let's meet the order management team. And then you have someone assigned to work with you. So it's not like you're getting 1 of 40 people. You're traditionally working with that same person, whether it's Commission or order management or pre sales. So not all of that data is always available. I'd be misleading you to say that it's 100% we're getting all of this data, but we get as much data as we can. 22:23 Very cool. I was just curious 'cause it seems like extremely robust and that's the challenge that we have. Sometimes a customer will come to us and say, give me my IP information and like, Oh my gosh, I sent that like a year ago, right? So where do I even find that? Right. So very cool. 22:47 Cool. Awesome. Well, no, you're totally fine. No, it is actually a frequently asked question. So I'm glad that you asked it and we had a chance to answer. So thank you. That was my little spiel on the inventory piece. And like I said, I know there will be time at the end. So if anyone's interested in doing a deeper dive on any of those modules, I'm more than happy if we have time at the end to go through those or can always reach out to Rosie or go to the Forge OS website and schedule a one off demo if you would like to really do a deep dive. 23:22 Now I'm going to segway into commissions and I will let Rosie do a little intro on our Commission solution just because it really is the number one reason why people come to us initially. 23:38 Yeah, thanks, Gab. Most partners, the biggest challenge they have is they're selling and they're totally maintaining the accounts. And often times what happens is they're not auditing the commissions. What I will say to you is we have an amazing relationship with the TSDs and the carriers. Most of our referrals come from them. And the number one thing that resonates with every partner is, hey, I'd like you to look at my commissions. I need someone to analyze them. I'm not sure if they're correct. 24:12 The analogy is well, I made 8000 last month. I sold 10,000. I'm getting 15%. That was installed and most partners will say it's kind of like a rough math. If I got it close, I'm good enough. This is why partners come to us. We've identified what I would say to you is we have found lost commissions for every partner. An industry average is 6%, there's 6% what we would call leakage month over month with partners. 24:46 So depending on what your base looks like, that number could be very little or very large. I think the key for most partners on the Commission is not only working with their TSDs and us working with them, but it's managing it. We had a partner, this is one of my partner who's been with me for 23 years. She had a write off on an outage that really in the SLA on that carrier, it was never supposed to go against the partners Commission and they wrote off a Commission about $19,000 and we literally got that $19,000 back. 25:26 Again, the TSDs are processing so much data and so are the carriers. There's a benefit for us to work with the TSDs and you to not only identify where there might be missing spiffs or missing commissions, but it also helps you to identify, create those relationships with your TSDs, recover those dollars. And I think the most important thing is monetize the platform. I will tell you that most of our partners, we have monetized the platform by finding these lost dollars. 26:02 So like every, my husband and I are a small partner and we've recovered, like we manually go through it and it's this annoying process. But I always like to look at my money. I log into all my accounts like almost every day as just a weirdo. I noticed a $100 difference in my Fidelity. I was just chatting with the Fidelity Rep, but I'm a weird person, right? I like to look at every dollar, but people don't, it's like they just don't do this. 26:33 I don't know why they don't do it, but like this is a perfect solution. Like if you're catching it and you've caught it for 100% of your clients, like you've caught Commission issues. Like that's amazing to me. Like it sounds like it pays for itself. It does. And Ashley, I will tell you that every partner comes to us on the commissions and then they're like, well, I really like that pre sale feature. Or I would really like to understand how I get that contract information or how do I give my customers visibility? 27:02 So not only am I giving them my brand on the top with my logo, but more importantly I'm able to do with that partner who created this platform nine years ago. It's giving them that inventory and it ties that customer to that partner because not only do you see what that customer is billing through you, but what happens almost 95% of the time is the customer will say, hey, I have business with AT&T or I might have it with Lumen. Could you put that data in here? 27:37 So what it does to our partners is it gives them visibility into what they don't have, that telecom spend or that security spend that they might not have picked up in the initial when they sold it a couple years ago because it was under term with someone else. I think that is the key. 27:55 There's two plans. We have pro and premium. On Pro, we basically give you all the data and then you open up the tickets. But Gabby, we're going to go in a little bit deeper on that. Under the premium, we open up the tickets. So every two weeks we open up the initial ticket and Gabby's going to show you how you'll get notification and how you can put other people on that watch list. 28:22 But I will say to you that by the end of January that there will be pending future commissions, there will be what we call fall and drop off. Those are customers that maybe have stopped paying, maybe went out of business that you might not notice, but by analyzing the trends and by seeing, by analyzing this month after month, we were able to pick up things that might seem minute that you're missing $100 or they wrote a credit for you for $500. Well, depending on how much volume you have, it's a lot harder to manage all of this data. 29:05 Thanks, Rosie. So I will go over the three tabs that we have currently today. And then as Rosie said, very soon we will be releasing a churn and fallout tab and then following that a pending commissions tab. So letting you see what is expected to be paid out. This Commission's paid tab as we've talked about before is your total aggregated net build and gross commissions for the last Commission's run. 29:34 And something I do want to call out as well that I think is important, Rosie, is that yes, this is an aggregated view of commissions, but we have also recovered commissions and work with partners today that only have one relationship. So we've been able to still recover Commission even for people that are really just getting one Commission report from one TSD or supplier a month. So there's still a benefit even if you don't have a lot of relationships. And then as you add those relationships in, the OS can hold all of those and aggregate them for you. 30:10 So like I said, the total net build and gross commissions for the last Commission run. And then we have some interactive graphs. We always try to show things on a rolling 13 month trend so you can see changes over the past year. So here you have your commissions paid by month. You can hover over and look at specific points in time and grab those dollar amounts instead of having to go back through a whole bunch of old reports. You also have some metrics over here that you can decide to include or exclude. So if you just wanted to drill into your net build, you can do that. 30:44 And then we have a commissions by supplier graph once again, can hover over and look at specific dollar amounts. And then based off of feedback that we were getting from our advisors, we recently enhanced this. So now you can switch the view to also view by service and by customer. So you can see those breakdowns and dollar amounts as well. 31:06 And then all the way down at the bottom, we have payment by Commission product. And as Rosie said, one of the things the Forge OS Commission's team does is standardize all of those Commission products into these categories of adjustment, one time residual and spiff. Once again, it's on a rolling 13 month trend. So you can see changes over the past year, can hover over it. You can also change the view of this graph to view it as a stacked bar graph or percentages of total and once again can interact with a legend. So let's say you wanted to drill into those spiffs, you can just include or exclude specific products to view in that graph. 31:46 And then probably the most important thing is this order submitted to filter at the top, which is dynamic for each one of our partners. And this is where you do those drill downs into your specific relationships. So for example, if you wanted to specifically look at all of your Commission's information with Comcast, this is where you can now take that aggregated view and really drill it down into a specific TSD or supplier. 32:15 Building off of this, I'm jumping into the tickets tab and as Rosie said, there's really two different pieces to this of either the commission's team auditing all of your commission's reports and providing you that data to open up the disputes yourself with the TSDs or suppliers, or the Forge OS Commission's team opens up those tickets on your behalf. 32:39 Either way, they all get opened up in the OS so that and feed into this dashboard for you to look at. So you can see your total missing estimated Commission with the corresponding number of tickets. The same thing with the recovered Commission. And then as usual, some interactive graphs. We know how visual people are, so we really thought it was important to have as many visuals and interactions as possible. 33:05 So over here you can see open tickets by type. And these are just a few examples as to why a Commission inquiry could be opened. But you can also hover over the graph to look at a specific category. So for example, missing spiff, I can see almost $2500 across 2 tickets, as well as the percentage of the total missing estimated Commission that it's making up. And then the same thing over here with the resolved tickets, a few examples as to why a Commission inquiry would be resolved. 33:37 The really cool thing about this tab, though, is this dynamic table down at the bottom. So you have the visuals. You see that there's stuff going on all right, but now you want to do that deep dive into those missing spiffs. All you have to do is interact with the key over here, and the table down here will dynamically update to show you the tickets in that specific category. And as per usual, some quick preview information. So if you don't want to go all the way into the inquiry, you don't have to. 34:10 But I will just quickly show what a Commission inquiry looks like. So this is just what a Commission inquiry in the OS looks like. You can see, this example, this was supposed to qualify for a spiff. You're notified every time a ticket is opened up on your behalf by the Forge OS Commission's team. And from there, even though we love to push people to go into the platform and check things out in here, we understand that sometimes people are on the go. 34:46 So you'll get an e-mail notification, and from there all you have to do is keep replying to that e-mail thread and it'll automatically post your e-mail as a note here on the ticket. So you can go back and forth with the Forge OS Commissions team while you're on the go and possibly have a ticket go from open to resolve without ever having to log into the OS. On the plan, 97% of tickets are opened up proactively by the Forge OS team. 35:17 And a lot of that, as Rosie said, is manual. But we've also built a lot of automations into the system. So things like, hey, I noticed this order was installed 90 days ago and doesn't have a commissioning account number assigned to it yet, that automatically opens up a ticket in the platform. If there's a variance change, that will automatically open up a ticket. So we are working very closely with the Commission's team to continue to help them automate their processes, but there's always that human element in there to verify all of the work that's going on. 35:52 There's so much awesome data. Like this is the platform for people who know the importance of data and what it can do for their businesses. I think it's super cool. 36:03 Thank you. Yeah, we're trying our best and we know that like I said, it's those releases, 2 times a month. And honestly, all of the feedback that we've been getting from our partners, even though so many people are asking for things just ever so slightly different from one another, it really does help us become more successful in helping people. Because someone brings us something, we put it in front of maybe three or four other partners and then we build it. 36:31 And I think that's one of the other really awesome benefits about having us, right? Instead of a Salesforce or a HubSpot, you have an idea, you bring it to us and we will sit there and do the heavy lifting to build it out, figure out how to make it work instead of dumping thousands of dollars or time or possibly having to hire new people to sit down and build that internally. So you get the software, the software support team, and as Rosie said, all of the other teams as well. It really is an extension of you and your agency. That's what we aim to be. 37:06 I mean, that's really rare to find. Like you're big enough to be able to create something like this that's beneficial, but you're also small enough to be able to listen to your customers and make changes. Like there are very few companies that will make changes to their platform based on what their customers want. So super cool. We appreciate that. 37:27 The last piece is just the Commission reports themselves. So I just pulled up this tab. I wonder if I can get an example of the spreadsheet pulled up. I might need to stop sharing for one second. 37:46 If you have any questions, you can start to put them into the chat and I'll pay attention and I'll bring them up to Gabby and Rosie. So if you have questions, just feel free to put them in there. The chat is fine versus the Q&A. Either or is totally fine with us. 38:12 I will tell you that 95% of the enhancements we make have come from our partner community, whether it's hey, can you do this for us or our goal is really to continue to add on to this and to continue to grow. 38:30 Gab, do you want me to take this one while you pull up your sheet? It is not letting me share it for some reason because it's not in Chrome, It's my actual Excel. Actually, I should have uploaded it into one drive, but it's OK. And of course, the demo doesn't have any data in it. So that's OK, We can talk. It really is just a standardized Commission report. So all of that information that we're already housing in the platform, but instead you're getting an aggregated Commission report at the end of the month that has all of the linked order information and everything that we're building out in the platform. 39:10 Gab, well, you go into the customer view. I'll answer Ryan's question. Sounds good. So Ryan, the customization for the customer facing. So you have the ability to grant permission. So obviously you never want your customers to see their commissions. Let's say that you don't want them to see when their term is coming up. You as the partner have the ability to tell us what information you want your customer to see. So that is 100% on the partner. And we work with you on every customer because every customer is so unique and different. 39:51 So we have a partner out of New Jersey that allows his customer, it's a franchise, to go in and do quotes, customer sending us quotes and then we send back the quote and it will have that customer's, that partner's logo on it and it will say, OK, here is all the options for Internet and here is for coax. We'll send it to the customer and we copy the partner on that customer. We also set a threshold that he can order without. He can sign off anything for under $500. The partner was fine with us just processing it and then sending it to keep the flow going. 40:34 So it really all depends on the parameters that you want us to have the customer see. And we can even go as far for customer access to only allow them to view certain sites. So some of our healthcare clients are like, hey, I have a site manager, he controls these four locations. I want him to be able to quote for those four locations, but I don't want him to see anything else under the customer account. We can put them in location containers as well and only let them have access to the sites that they manage. So we can do that as well. 41:13 Speaking of customer access, I just quickly swapped over. This is the simulation feature that Rosie was speaking to earlier. Because we have so many different permissions and access in the platform, we just let you simulate whatever customer user you're working with. That way you can see exactly what we're seeing. And as Rosie said, the modules are permission based from there. 41:35 So the revealed dashboard is something pretty standard we give out to everybody, but the components on there depend on what they have access to. And then for example, this is almost kind of like what you guys saw as a TA on the customer page. They can see their locations as well quickly expand. If I go into this order, you'll now notice that all of those edit capabilities are gone. So customers are getting a read only view of the platform and obviously all that commissions information that was over here is now gone as well. They do not see any of that, but they can come in here and for example, pull all of those IP addresses and stuff like that. If you as the advisor upload that in here for them, they can come grab all of this information themselves as well. 42:24 And then as Rosie said, we have a quoting module. You can let them see their contracts. So it can be pretty customized as you'd like. And then we definitely know that sometimes we have the AP people in here that might need the contract information versus an IT person that really just needs the location and order information to be able to work with the carrier about the service issues. So we've prepped for all of that and can do that in here as well. 42:53 The other thing Ryan is we onboard the customer. So let's say you have a client and you want to show them the OS. We're happy to do a customer facing demo and then afterwards we'll sit with you and say, OK Ryan, what are the features that you want this customer to see versus giving them access to everything? 43:15 And Kyle's asking, do you allow for custom domains? We do not currently, no. We just do the Co branding at the top for right now. There's not multiple instances of the platform. It's all one domain. So the Co branding is really what helps differentiate for right now. 43:43 Are there any other questions or something that you guys were hoping that I would dive a little bit more into? I'm trying to keep it very high level because it is, as Rosie says all the time, it is data overload. But as I also said, we're more than happy to sit down and do one-on-one demos or anything else if you have specific questions that you would like to do a deep dive on at another time. 44:09 Yeah. And I also want to mention, so Forge OS is a partner perks vendor, as many of you know. So if you're not familiar with that, take a look at the perks section. They're offering a great discount on their onboarding and specific TA pricing. So we have a great relationship with them. If you're not one of their customers yet, come go check it out. 44:33 Thank you, Ash. Of course. Yeah, I think something like this is really cool, super unique. So I don't know if my connection is coming out, I'm getting an unstable connection. I don't know why because I have Sparklight in Idaho. It's horrible Sparklight, like why? I don't even have fiber here. 44:54 But all right, guys. Well, if we don't have any more questions, we'll let everyone get back to their day. Thank you both so much for coming here and for sharing. And this has been recorded. So this is going to be posted inside our recordings library. It'll live there forever. And so people can interact with it and view it. So I'll put both of your contact information on the recording video. 45:22 It's also in the perk section too. Thank you so much for the opportunity, Ashley, and thank you everyone for the time who joined to listen today. Thank you so much. I'm telling you, Gabby's going to the software side, to the sales side every single day. They're trying to steal me. It's awesome. Again, thank you so much. We appreciate your time and consideration and we hope to hear from you. Thanks.